An empirical analysis of factors influencing consumer adoption of sustainable vehicles in Haridwar
DOI:
https://doi.org/10.64171/JSRD.5.S1.22-26Keywords:
Consumer behaviour, Environmental concern, Infrastructure facility, Sustainable vehicles, Electric vehicleAbstract
The Automobile industry is a very important driver of economic growth and infrastructure development in India. The present paper highlights the infrastructure, economic, product, and environmental sustainability enabled by innovation in the Automobile Industry. The study aims to predict consumer buying behavior towards eco-friendly vehicles in Haridwar. The paper analyses the factors influencing the sustainable vehicles in the study area. In this paper, data are collected through primary and secondary sources. Primary data were collected through a questionnaire distributed to 250 respondents in Haridwar, using a random sampling method. The collected data were analyzed using SPSS and MS Excel secondary data collected from government reports, RTO office, websites, etc. Frequency distributions, percentages, means, standard deviations, and various statistical methods, such as reliability tests, correlation, and regression analysis, were carried out. The findings reveal that consumers are aware of environmental concerns, adopt Sustainable Vehicles, and have a positive attitude towards purchasing them in the study area. The environmental practices employed in the automotive sector include minimizing greenhouse gas emissions, conducting life-cycle assessments, adopting cleaner production practices, and promoting eco-innovation. The analysis indicates that sustainable vehicles are well structured in terms of sustainability and process innovation in the present study area. Further, electric vehicles are good for our clean environment. More than 60 percent of respondents responded positively to innovation, specifically electric vehicles in the automotive industry, which led to environmental, economic, and social well-being and sustainability. The study concludes that consumers are becoming more conscious of environmental protection and aim to preserve the environment for future generations without compromising their current needs. Consumer buying behavior is gradually shifting toward sustainable vehicles, especially electric vehicles.
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