Invisible costs of digitization: technostress in India's financial sector
DOI:
https://doi.org/10.64171/JSRD.4.S1.106-109Keywords:
Techno-stress, Financial sector, Productivity, Decision making, Mental well-beingAbstract
India's financial sector is undergoing rapid digital transformation, driven by initiatives like Digital India and fintech innovations. While these changes enhance efficiency and financial inclusion, they also introduce technostress psychological strain caused by digital overload, evolving skill demands, and techno-invasion. This paper explores technostress as an emerging yet under-addressed challenge in India's banking sector, highlighting its invisible costs on employee productivity, decision-making, and mental well-being. The study emphasizes the need for policy interventions, empathetic digitalization strategies, and organizational support mechanisms to mitigate technostress and ensure a sustainable, human centric digital economy aligned with India’s Viksit Bharat 2047 vision.
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