Eco-conscious consumers and sustainable packaging: exploring bioplastics adoption in central NCR as a strategic pathway to Viksit Bharat 2047
DOI:
https://doi.org/10.64171/JSRD.4.S1.86-92Keywords:
Eco-conscious, Consumers, Bioplastics, Strategic, Viksit BharatAbstract
India generates over 3.5 million tons of plastic waste annually, much of it from single-use plastics, posing severe environmental and health hazards. In response, the Indian government has enforced restrictions and promoted eco-friendly alternatives like bioplastics. This study aims to assess the level of awareness among consumers in Central NCR regarding bioplastics. A sample of 120 respondents was selected using primary data collected through structured questionnaires, supported by secondary sources and qualitative focus group discussions. Statistical tools including frequency analysis, t-test, and ANOVA were used to analyze the data across demographic variables such as gender, age, education, and income. Results revealed moderate awareness overall, with significant gaps in knowledge about disposal practices and product differentiation. Inferential analysis showed no statistically significant differences in awareness across demographic groups. The study concludes with a call for targeted educational initiatives to promote informed adoption of bioplastics, supporting India's broader sustainability goals under Viksit Bharat 2047.
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