Heuristics of sustainable decision making: psychographic predictors of green purchase intention in the electric vehicle market
DOI:
https://doi.org/10.64171/JSRD.4.S1.59-63Keywords:
Electric vehicles, Green purchase intention, Innovation, SustainabilityAbstract
Purpose: Transportation has now become one of the major contributors to greenhouse gas emissions, thereby exacerbating global warming. In response to this escalating peril of climate change, consumer behavior is undergoing a transformation aimed at environmental conservation. This evolution in consumer decision-making necessitates an examination of the green purchase intentions exhibited by consumers. The purpose of this research is to study various psychological factors that may influence the consumer’s intention towards electric vehicles.
Methodology: This qualitative research study involves a comprehensive review of the existing literature to gather pertinent information.
Findings: The study reveals that the theory of planned behavior and the technology acceptance model are central to this enquiry, which states that intention is the result of subjective norms, perceived behavioral control, attitude, perceived ease of use, and perceived usefulness.
Originality: Only a few studies in the domain of sustainable consumer behavior have focused on the emerging industry of electric vehicles. Therefore, this study originally synthesizes the extant corpus of literature and highlights the role of psychological factors of consumer behavior towards electric vehicles.
Limitation: This investigation is restricted to the exploration of psychological factors; however, various other dimensions, such as infrastructural, political, and product-related factors, may also significantly affect the purchase intention towards electric vehicles.
Practical implication: Research findings will not only add to the existing corpus of literature but will furnish essential insights for policymakers and marketers in their initiatives to foster the adoption of electric vehicles.
References
Adnan N, Nordin SM, Amini MH, Langove N. What make consumer sign up to PHEVs? Predicting Malaysian consumer behavior in adoption of PHEVs. Transp Res Part A Policy Pract. 2018;113:259-78.
Anagnostopoulou E, Bothos E, Magoutas B, Schrammel J, Mentzas G. Persuasive technologies for sustainable mobility: State of the art and emerging trends. Sustainability. 2018;10(7):2128.
Asadi S, Nilashi M, Samad S, Abdullah R, Mahmoud M, Alkinani MH, et al. Factors impacting consumers’ intention toward adoption of electric vehicles in Malaysia. J Clean Prod. 2021;282:124474.
Barbu A, Catana SA, Deselnicu DC, Cioca LI, Ioanid A. Factors influencing consumer behavior toward green products: A systematic literature review. Int J Environ Res Public Health. 2022;19(24):16568.
Bedard SAN, Tolmie CR. Millennials’ green consumption behavior: Exploring the role of social media. Corp Soc Responsib Environ Manag. 2018;25(6):1388-96. https://doi.org/10.1002/csr.1654
Bong Ko S, Jin B. Predictors of purchase intention toward green apparel products: A cross-cultural investigation in the USA and China. J Fash Mark Manag, 2017, 21(1).
Borthakur P. Evolution of car purchasing behavior and the reasons behind it among Indian consumers: A comprehensive analysis from 2010 to present. Int J Sci Res Publ, 2023, 13(7).
Calderon-Monge E, Pastor-Sanz I, Sendra Garcia FJ. Analysis of sustainable consumer behavior as a business opportunity. J Bus Res. 2020;120:74-81.
Chang KC, Hsu CL, Hsu YT, Chen MC. How green marketing, perceived motives and incentives influence behavioral intentions. J Retail Consum Serv. 2019;49:336-45.
Chawla VK, Chanda AK, Angra S, Chawla GR. The sustainable project management: A review and future possibilities. J Proj Manag, 2018, 157-70.
Chen Z, Kim JT. Study on the influence of international economic law of carbon emission trading on environmental sustainable development. Energies. 2024;17(6):1453.
de Oliveira UR, Gomes TSM, de Oliveira GG, de Abreu JCA, Oliveira MA, da Silva César A, et al. Systematic literature review on sustainable consumption from the perspective of companies, people and public policies. Sustainability. 2022;14(21):13771.
Durmuş Şenyapar HN, Akil M. Analysis of consumer behavior towards electric vehicles: Intentions, concerns, and policies. Gazi Univ Sci J Part C Des Technol. 2023;11(1):161-83.
Esty DC. The sustainability imperative. Harv Bus Rev., 2021. Forthcoming.
Hameed R, Mahmood A, Shoaib M. The role of green human resource practices in fostering green corporate social responsibility. Front Psychol. 2022;13:792343.
Higueras-Castillo E, Singh V, Singh V, Liébana-Cabanillas F. Factors affecting adoption intention of electric vehicle: A cross-cultural study. Environ Dev Sustain. 2023;26(11):29293-29329.
Jaiswal D, Singh B. Toward sustainable consumption: Investigating the determinants of green buying behavior of Indian consumers. Bus Strategy Dev. 2018;1(1):64-73.
Joshi Y, Rahman Z. Factors affecting green purchase behavior and future research directions. Int Strateg Manag Rev. 2015;3(1-2):128-43.
Karahanna E, Straub DW. The psychological origins of perceived usefulness and ease-of-use. Inf Manag. 1999;35(4):237-50.
Kemper JA, Ballantine PW. What do we mean by sustainability marketing? J Mark Manag. 2019;35(3-4):277-309.
Kotler P. Marketing’s new paradigms: What’s really happening out there. Plan Rev. 1992;20(5):50-2.
Krishnamurthy R, Muralidharan R, Rajendran PM. Sustainability as a business purpose: A case of electric vehicles. Corp Gov Sustain Rev. 2022;6(2):18-28.
Lin B, Wu W. Why people want to buy electric vehicle: An empirical study in first-tier cities of China. Energy Policy. 2018;112:233-41.
Patel JD, Trivedi RH, Yagnik A. Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures. J Retail Consum Serv. 2020;53:102003.
Peña-García N, Gil-Saura I, Rodríguez-Orejuela A, Siqueira-Junior JR. Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 2020, 6(6).
Peters A, Dütschke E. How do consumers perceive electric vehicles? A comparison of German consumer groups. J Environ Policy Plan. 2014;16(3):359-77.
Pisitsankkhakarn R, Vassanadumrongdee S. Enhancing purchase intention in circular economy: An empirical evidence of remanufactured automotive product in Thailand. Resour Conserv Recycl. 2020;156:104702.
S SR, Malhotra B, Aswin N, Abbas S, Prabhat P, Umar S. Electric vehicle adoption in India: Assessing current status and customer perceptions. Int J Res Publ Rev. 2024;5(5):8793-803.
Salim A, Syafri, Nasrullah. Accelerating sustainability environment: Understanding electric vehicles (EVs) adoption with expanded technology acceptance model (TAM). Int J Adv Sci Eng Inf Technol. 2024;14(2):629-40.
Sang YN, Bekhet HA. Exploring factors influencing electric vehicle usage intention: An empirical study in Malaysia. Int J Bus Soc, 2015, 16(1).
Secinaro S, Calandra D, Lanzalonga F, Ferraris A. Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda. J Bus Res. 2022;150:399-416.
Sharma A, Foropon C. Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy. Manag Decis. 2019;57(4):1018-42.
Sharma K, Aswal C. Green purchase intentions, collectivism and materialism: An empirical investigation. Delhi Univ J Humanit Soc Sci. 2017;4:33-50.
Sharma K, Lulandala EE. Facebook ad engagement: A cross-cultural analysis. Glob Bus Rev, 2021.
Sharma K, Aswal C, Paul J. Factors affecting green purchase behavior: A systematic literature review. Bus Strategy Environ. 2023;32(4):2078-92.
Taufique KMR, Islam S. Green marketing in emerging Asia: Antecedents of green consumer behavior among younger millennials. J Asia Bus Stud. 2021;15(4):541-58.
Viertola W. To what extent does YouTube marketing influence the consumer behavior of a young target group? 2018.
Virmani N, Agarwal V, Karuppiah K, Agarwal S, Raut RD, Paul SK. Mitigating barriers to adopting electric vehicles in an emerging economy context. J Clean Prod. 2023;414:137557.
White K, Habib R, Hardisty DJ. How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. J Mark. 2019;83(3):22-49.
Wu Y, Zhang L. Can the development of electric vehicles reduce the emission of air pollutants and greenhouse gases in developing countries? Transp Res Part D Transp Environ. 2017;51:129-45.
Zhang X, Dong F. Why do consumers make green purchase decisions? Insights from a systematic review. Int J Environ Res Public Health. 2020;17(18):6607.
Zhao H, Furuoka F, Rasiah RAL, Shen E. Consumers’ purchase intention toward electric vehicles from the perspective of perceived green value: An empirical survey from China. World Electr Veh J. 2024;15(6):267.
