Advancing CSR and sustainable development goals through e-commerce platforms: Evidence from leading cases
DOI:
https://doi.org/10.64171/JSRD.5.3.113-118Keywords:
E-commerce platforms, Corporate Social Responsibility (CSR), Sustainable Development Goals (SDGs), Sustainability, Digital EconomyAbstract
E-commerce platforms are critical drivers of economic activity. They offer massive opportunities to address social and environmental challenges through Corporate Social Responsibility (CSR) initiatives. This paper analyses the role of leading e-commerce platforms in promoting CSR activities in alignment with the United Nations Sustainable Development Goals (SDGs). Using the case study approach, this paper examines the CSR practices of Amazon, Flipkart, Myntra, and Alibaba, majorly in terms of contribution toward sustainability, ethical business practices, and community development. The platform, in its key initiatives, includes Amazon's renewable energy programs about Climate Action (SDG 13), Flipkart's efforts in eco-friendly packaging related to Responsible Consumption (SDG 12), and Myntra supporting local artisans through ethical fashion based on Decent Work and Economic Growth (SDG 8). These platforms have shown the potential for impact by taking CSR into core strategies. However, high costs, supply chain complexities, and limited consumer awareness are some factors that hinder complete alignment with SDG goals. The paper highlights best practices and proposes actionable recommendations for e-commerce platforms, including adopting circular economy practices, leveraging technology for transparency, and fostering cross-sector collaborations. This study underlines the transformative role of e-commerce in promoting sustainable development, setting a benchmark for other industries.
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