A study of the attitudes and perceptions of youth towards entrepreneurship
DOI:
https://doi.org/10.64171/JSRD.5.S2.110-114Keywords:
Youth entrepreneurship, Entrepreneurial attitudes, Economic development, Startup India, Entrepreneurial factorsAbstract
Youth entrepreneurship has emerged as an important area of discussion in India’s development process due to its potential to generate employment, promote innovation, and contribute to economic growth. The present study examines the attitudes and perceptions of youth towards entrepreneurship and analyses the factors influencing their entrepreneurial intentions. Entrepreneurship is increasingly being recognised as an effective means of creating livelihood opportunities, reducing poverty, enhancing national income, and addressing regional economic disparities. It also contributes to balanced development by reducing excessive migration from rural areas to urban centres. The study explores various factors that shape entrepreneurial attitudes among youth, including demographic, social, psychological, educational, technological, and environmental influences. It further examines the role of government initiatives, particularly Startup India, in encouraging young individuals to consider entrepreneurship as a viable career option. The research is descriptive in nature and is based on secondary data collected from research journals, government reports, newspapers, and relevant online sources.
The findings indicate that educational attainment, family background, access to finance, technological support, motivation, and favourable government policies significantly influence entrepreneurial aspirations among young people. The study also reveals that entrepreneurship contributes to economic development through employment generation, innovation, increased competitiveness, and greater participation of socially and economically disadvantaged groups. The paper concludes that fostering a positive entrepreneurial mindset among youth is essential for sustainable economic development. It recommends strengthening policy support, entrepreneurial education, skill development programmes, mentorship, and financial assistance to promote entrepreneurship among India’s youth.
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