The nexus of social media and cybercrime: challenges and mitigation strategies

Abstract

India’s rapid digital transformation, supported by affordable smartphones, expanding internet access, and growing digital literacy, has made social media a central part of daily life. With more than 700 million internet users, platforms such as Facebook, Instagram, X, YouTube, and LinkedIn have transformed communication, networking, and information sharing across the country. However, this digital expansion has also increased exposure to cyber threats, making cybersecurity a major concern in India. This study explores the growing link between social media use and cybercrime, focusing on common threats such as phishing, identity theft, malware attacks, cyberbullying, misinformation, account hacking, and online fraud. Cybercrime cases have risen significantly, especially after the COVID-19 pandemic increased digital dependency. Women and youth remain particularly vulnerable due to limited cybersecurity awareness and unsafe online practices. Although India has introduced legal and institutional measures, including the Information Technology Act, 2000, gaps in enforcement, awareness, and victim support continue to exist. The study concludes that ensuring safe digital growth requires stronger laws, improved digital literacy, better cybersecurity practices, institutional cooperation, and responsible digital citizenship to balance technological advancement with online safety.